Predictous

Features of Predictous

01. Acquisition of users with the highest lifetime value

The model works for any type of business, even for those with a long payback cycle

02. Provision of the most representative benchmarks

For example, Predictous allows to use pCPA instead of metrics that do not correlate directly with the conversion (like Install Rate, Retention Rate)

03. Acquisition of premium users

Based on the recoupment calculation for users acquired this way

04. Opportunity to save budget on fraud traffic

Predictous targets only active users and avoids certain types of fraud, thus no budget is spent on inactive users and bots

05. Precise assessment of the new user acquisition channels

The channels assessment technology is based not only on the primary metrics (CPI, CPA, CR), but also on the analysis of previously acquired users

Free test

Results you will get

>30%

increase in ROI

>40%

increase in LTV / purchase frequency

>90%

prediction accuracy

<7 days

from the cabinet activation in Predictous to the finished model

Predictous is suitable for all companies that meets the following criteria

Business

A sustainable economic model allowing to calculate ROI

Min 10,000 users in the database

Among them, at least 30% of target users. When the target is pLTV, it
refers to users who shop frequently enough

Technology

One of common mobile tracking systems: AppsFlyer, Adjust

Functioning tracking of user events on the advertiser's platform

Effective tracking of monetization events

Ability to provide API-access to the tracking system data

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Results

Optimized campaigns using Smart Event. The CRR for them became lower than the CRR of conventional campaigns

4 times

increased budget of predictive ad campaigns from October to February and reduced the share of regular promotion

By 25%

reduced CRR for the period from October 2021 to February 2022 compared to conventional campaigns

By 23%

lowered CPO

Goals

Attracting effective traffic to the client's application
Optimizing the CPA for the order
Reducing the CRR. This indicator reflects the effectiveness of campaigns with the predictive model, and helps increase the client's profit
Increasing the LTV of attracted users. This can be achieved by increasing the frequency of orders per user or increasing the value of the average bill

Tools

Accumulating 30,000 installs, among
them — at least 40% with conversion
Creating a tree of user behavior
Making recommendations for the client on unmarked events on the event map
Starting to send a Smart Event. In July created test campaign optimized for a predictive event
Collecting additional raw data on the Push API and getting a key for sending s2s events
Updating the settings and enriching the Smart Event with additional information

Price

How the cost is
calculated

The cost of the tariff depends on the total MAU of all applications added to the Predictous cabinet and on the number of created and active smart events. In addition to access to the cabinet, any tariff includes support from Predictous specialists (intro to predictive marketing, tips on setting up a promotional campaign, marking events, and integrating predictive events into advertising sources)

Example

The client has registered two applications in the Predictous cabinet (for example, iOS and Android versions). Their total MAU currently amounts to 700 thousand users. The client has created one smart event that predictous LTV for both applications. The use of Predictous for such a client will be free in the first month (counting from the first smart events in the tracker), and starting from the second month, it will cost $5,000

	MAU	The cost of one smart event per month (VAT not included)	Cost of the test period
Basic	< 300.000	$1000	$0
Plus	< 3.000.000	$5000	$0
Enterprise	> 3.000.000	Custom	$0